And if our passion often leads us to a heartbreak, we can quote Alfred Tennyson: “‘Tis better to have loved and lost than never to have loved at all” If you are living in the US, this one is for you.
What can be greater than learning Spanish while receiving a kiss as a reward?
Don’t be afraid to share critical feedback when necessary, ideally when there is enough time to course correct (although rudeness is never appreciated). Outsourcing the writing of a speech will save you time over writing it yourself, however, the speech will only be as good as the time you invest in it. But it’s the only way to nail the timing and suss out any challenging phrases or structures.
This means committing the time to doing the reviews, being honest in your critiques, sending background materials promptly and answering your phone when we call. Speeches are written to be heard not written to be read, and the only way to know how they sound is to read them out loud.
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Even better, it usually results in more time for practice – the holy grail of the best speakers. After you talk, what is it you want that audience to think, feel, believe and best of all DO differently then before you spoke? In the past weeks I’ve collaborated with clients to write speeches on entrepreneurship in the Middle East, the need for advanced scientific facilities for leading researchers, and intergenerational wealth transfer. Don’t worry if your writer doesn’t have a depth of experience in your industry;it actually enables them to bring a fresh perspective (ala the perspective of your audience in many cases) and true communications skills. But with a new client this is often more akin to speed dating – we need to get to know you based on a single call or series of emails. Tell us about yourself, your background, a favorite story or two (preferably ones that relate to your topic). Send us links so we can watch and learn your style and vocabulary. The writer needs to hear the good and the bad about your feelings on the topic, the audience and the intended outcome of the presentation. Personal stories are always best, but you need to let us know if anything is uncomfortable or off limits.But like the best of dating, when a client/writer partnership works well it can work very, very well.Inspirational, on-message remarks will be delivered that motivate audiences and best of all, sound exactly like the speaker. There is never enough time to write a thoughtful speech, so the earlier you engage your writer the better. The speechwriter’s job is to translate your expertise into moving and memorable remarks, told in your own voice and through your individual lens on the world.Lesson number 1: Don’t try to learn Spanish if you don’t want to be made fun of.And how you always care for them.” I didn’t honestly know what she meant; only after years later.